In this article, we take a look at eight of the best website marketing strategies and how you can use them to reach more customers. We understand the complete list of strategies you can undertake are more than this but this is what has worked for Madavi Agency in the past and also for our clients.
1. Improve Your Website’s SEO(Search Engine Optimization)
Having a strong SEO presence online isn’t an option anymore; you either fight for Google’s first-page ranking, or you’re doomed to obscurity (aka the second page).
When most people hear the word SEO, they start to overthink the complexities of SEO, and might even think that it’s only for trained experts.
That’s where they’re wrong. At its core, SEO isn’t complicated. It just takes consistency, a sound strategy, and time. You can’t tighten up your website’s SEO in one day and expect results in the next.
SEO can be broken into two categories: On-page and off-page SEO.
On-page SEO refers to any optimization you perform on your website. It can include:
- Improving your site’s speed
- Adding keywords to your URLs, page titles, and headings
- Creating and updating content about your products and services
Off-page SEO, on the other hand, refers to optimization that occurs away from your website. This primarily involves earning backlinks to your website from other reputable sites.
Both on-page and off-page SEO can help your site rank higher in search results and ultimately allow you to reach more customers and earn more revenue online.
Whether you’re an expert or beginner here are some helpful aspects to get you up to speed with SEO.
2. Google My Business
If you haven’t done it already, you should claim your business on Google My Business.
Google’s business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.
You can also add your contact details and website so that potential customers can find everything they need to know about you on the first search.
3. Content marketing
Content marketing is the process of creating and publishing valuable and relevant content that helps you attract and engage your target audience. By providing your target buyers with engaging content, you can work to build and foster stronger relationships with your leads.
Before you start creating content, you’ll want to develop a content strategy. This is the process of determining the different aspects of your content plan, such as:
- What types of content you will create
- What topics your content will focus on
- Who on your team will create content
- How often you will publish new content
- What channels you will use to promote your content
Once you’ve created a content strategy, you can then work to develop a content calendar. This will help ensure that you are regularly publishing quality content on a consistent basis.
4. Social media Presence
The next step in building your website marketing strategy is to work to build a social media presence. With social media marketing, your company can expand your reach online and work on driving more quality traffic back to your website. The first step in building a social media strategy is determining which social media channels you will use to attract and engage your audience. It’s important to remember that you do not need to be present on every social media platform. Instead, opt to spend your time and resources on the social media channels that your target audience frequents.
Once you know which social media platforms you will focus on, you’ll need to sign up for an account and start creating your business social media profiles, if you haven’t already. It’s important to keep branding consistent when it comes to images and descriptions. Be complete as much of your profile as possible to improve your chances of ranking in searches.
5. Keyword Research
We can’t stress enough how important keyword research is especially if you’re doing content marketing to drive traffic to your website.
When it comes to keyword research, you have to be in it for the long game.
Keyword research isn’t just for your blog; it’s for your Google ads, promotions, social media ads, and overall website optimization. You can find keywords organically or use paid keyword searches, at times you’ll have to do both.
Powered by Search shows how you can easily do Keyword research best:
If you need to SEO & keyword ideas, you can use Google’s Keyword Planner and search for related keywords that show up in your Google Analytics Acquisition reports.
6. The Design of your website
Many times, your website is the first point of interaction between your business and potential customers. This means that it needs to make a great first impression.
Great web design can help your business reach more customers and earn more revenue online. A sleek design and navigation can improve user experience on your site and make it easy for visitors to find the information they need to become customers
If your site is well-designed, people will spend more time reading your content and learning more about your business. This increases the likelihood that they will become customers, and it also sends positive signals to search engines, which can help your business appear higher in search results.
Web design plans from Madavi Agency are fully responsive, too – so when you partner with us, your site will look great and perform well on all browsers and screen sizes, including desktop, tablets, and mobile devices.
7. Conversion rate optimization (CRO)
If you want to get more from your web traffic, conversion rate optimization (CRO) is essential.
CRO allows you to test elements on your website, like buttons, images, and various layouts, to see which versions your visitors prefer.
For instance, maybe a green button receives more clicks than a red button, or maybe your visitors prefer one image over another or a specific version of a form.
Understanding which elements resonate with potential customers can help you optimize your site and ultimately earn more conversions and revenue. That’s why many companies use CRO as an ongoing Internet marketing strategy.
8. Use your Google Analytics dashboard
Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.
When it comes to measuring website traffic for e-commerce stores, Google Analytics is the undisputed champion. It gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users, and various traffic sources.
You can use your Google Analytic reports learning about your website traffic sources and prepare strategy of where you need to focus on to grow your traffic. .
Interested in learning more about how Internet marketing can help your business earn more leads and revenue? Contact us today to speak with a strategist.