A digital media strategy is key for the success of any brand online. As all marketers know by now, social media is a great way to for businesses to have fun, but also produce real, measurable, results that impact a business’ bottom line. And as we all know, time equals money and social media is a fast-paced exchange of information that happens instantaneously. These top 8 tools can ensure that your social media strategy properly aligns with your business’ goals and objectives:
Top 8 Tools for Digital Marketing Success
- Facebook Ads Manager
- Google Analytics
- Twitter for Business
- Sprout Social
- Adobe Analytics
- Ad Parlor
1. Facebook Ads Manager Takes Care of Facebook and Instagram
Facebook Ads Manager manages your sponsored posts on Facebook, Facebook Messenger, and Instagram. Here, you can create the ad, choose where and when it will post, and review its performance.
There are other options available to increase your ads’ flexibility and reach. You can select the content’s objectives, target audience, and total budget. The tool also lets you edit multiple ads in bulk. There are options for pausing, copying, and relaunching any paid campaign as well.
Facebook Ads Manager’s reporting tools help you see how well each ad is performing. The dashboard can spot trends and suggest adjustments in images, budget, or target audience for better reach.
Two options for ad creation are available:
- Guided creation: a step-by-step guide for new users
- Quick creation: for experts and advanced users
With Facebook Ads Manager, you can manage your paid ads wherever you are, without any time boundaries. It even let review ads on desktop, mobile devices, or your Instagram feed.
2. Google Analytics Tells You (Almost) Everything About Your Site
Google Analytics is the one of the best analytics tools available on the internet. It offers five features and is completely free to all users.
Traffic reports will tell you the number of people visiting your website. You can track conversions for your contact form submissions, e-commerce sales, or phone calls. Using its keyword tracker, you can learn what search terms people use to reach your website. You can also check third-party referrals to see which websites drive traffic to your webpage.
Finally, the dashboard will let you organize the most important reports for your site. You can export the reports and download them as PDFs for easy sharing and printing.
3. Twitter for Business Makes the Most of Twitter
With Twitter for Business, you can discover the right kind of ads for your company. The Twitter Promote Mode enhances your advertising efforts at a very affordable price. It enables your tweets to reach a specific audience that has the most relevance to your sponsored content.
Kissmetrics allows you to gather data to increase your engagement and make your retention better.
Using its metrics, you can learn your market behavior and the right ways to convert viewers into buyers. Kissmetrics lets you see campaign interactions besides opens and clicks, helping you better understand your audience segments.
With this insightful data, you can:
- Engage customers with targeted emails and Facebook posts.
- Send engagement-driving content at the most active times to get the most participation.
- Learn what makes the customers happy to retain loyal clients.
Kissmetrics can help you craft posts that get more conversions than ever before
5. Sprout Social Is Your New Social Media Dashboard
Sprout Social is your computerized social media manager. It lets you engage your audience, learn their behavior, and measure your performance across eight platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google, and TripAdvisor.
It collects actionable insights and trends from social data and help in social listening. When you know the preferences of the viewers, you can improve your multi-platform marketing strategy.
Sprout Social also lets you organize your posts and schedule them for later. Combine all your messages from various social channels on a single inbox so you can respond to them all at once. Using your dashboard’s metrics, you can make changes to your posting pattern to improve your effectiveness.
6.Bitly enhances your copy on links
For social media marketers, Bitly is a great tool to help shorten links and make posts more aesthetically pleasing. For platforms like Twitter, where character count is limited, Bitly makes it easy to save valuable space that would normally be occupied by lengthy links. Aside from it’s core purpose, you can also monitor how many clicks you get on your posts, allowing you to better gauge the content that interests your audience the most.
7. Adobe Analytics Adds Predictive Analytics
Adobe Analytics can deliver the most accurate customer insights with artificial intelligence.
This platform collects data on:
- Who is coming to your website
- Why they are coming
- What they are looking for
- The best page or product to show them
Using predictive analytics, you can analyze customer data and find patterns that help you predict future behaviors. This will reduce any waste of resources and avoid marketing to the irrelevant audience.
Adobe Analytics can also offer web analytics, marketing analytics, and attribution, letting you gather, keep, and report your information from a central location
8. AdParlor for clean ads copywriting
What better way to prove just how great your social media strategy can look than with authentic mockups of your masterpiece? AdParlor offers a free mockup generator for Facebook, Twitter and Instagram. The platform allows you to choose from various campaign objectives for each platform and the option to view the ad in different forms such as news feed and mobile for Facebook and video and carousel for Instagram. The site is so easy to navigate, and it’s a great way to develop the perfect copy without accidentally going over character limits.
Social Media Tools for Your Business Strategy
If you have the creativity and passion for your company and you’ve fully committed to a social media strategy that aligns with your brand and goals, these 8 tools can only take your campaign to an even higher level than you expected.